Over the years, the Company recognizes the importance of corporate social responsibility (CSR) not only good corporate governance policy, but also both internal and external stakeholders, including employees, shareholders, partners/creditors, customers, competitors, communities, and the environment. CSR activities that are part of in-process and after-process activities are in accordance with the following eight CSR principles.
Nok Air has been operating business with fair treatment of all stakeholders, ranging from shareholders, employees, customers, partners, contractual parties, communities, society as a whole, and the environment. Not limited to legal requirement, its responsibility for the stakeholders includes refraining from any action that may infringe or impinge on the stakeholders’ rights. Nok Air has formulated the Code of Conduct to ensure fair business practices as it considers that corporate reputation for integrity, as well as the top management’s reputation and goodness, is a valuable factor in its cooperate success, progress, and profitability. This practice standard therefore has a direct impact on its corporate credibility. The Company’s business operations shall comply with laws and regulations and respect its partners’ and customers’ rights.
Nok Air Public Company Limited places a priority to anti-corruption and is committed to operating its business by adhering to moral, integrity, transparency and responsibility toward its stakeholders. Following this principle, the Company has come up with the best practice of the Board of Directors, the management and employees at all levels as reflected in the business Code of Conduct and the employee’s Code of Conduct which are considered part of its corporate governance that will drive the Company toward sustainability.
Corruption refers to “an act or an omission not to act in one’s duty or an unscrupulous exercise of one’s power and violation of the laws, the Code of Conduct, regulation or policy of the Company in order to seek unqualified benefit in various manners such as demanding, accepting, offering or giving a property or any other benefit to a public official or any other individual who is doing a business with the Company or subsidiaries.”
“Political assistance means directly or indirectly offering assets, money, goods, and privileges to support and help or for other benefits to political parties, politicians and people involved with politics or political events.
“Related persons means spouse, children, father, mother and close family relatives of the directors, executives and employees at all levels of the Company and subsidiaries.”
Nok Air has formulated the anti-corruption policy as a guideline for its practice as follows:
The Company has set up practice guideline as follows:
When encountering an action that breaches the following:
The Board of Director has assigned the Audit Committee to receive clue or complaint related to an act doubtfully to be directly and indirectly involved with fraud and corruption against the Company through complaint reporting channel under this policy. The complainant shall provide true details of the issue or complaints, name, address and telephone number to the Company through the following channels:
The person who can file the complaint related to fraud and corruption is all stakeholder groups, including shareholders, customers, trade competitors, creditors, public organizations, community, the public at large, executives and employees of the Company and subsidiaries. Regardless of the channel the complaints are lodged, the person who reports such irregularities will be protected by law and practice guideline.
If an investigation shows that the information and evidence received provides sufficient reason tobelieve that the accused is involved in fraudulent action or corruption, the Company will give the accused the right to have access to the allegation and the right to prove himself/herself. The accused will be given the opportunity to present addition information and evidence showing that he/she is not involved with such fraudulent action or corruption as accused.
If the accused is actually involved with the fraud or corruption, the person is considered breaking the Company’s anti-corruption policy and shall receive disciplinary penalty according to the Company’s regulations. In case such fraudulent action or corruption is also illegal, the person will be subject to legal penalty. The Audit Committee’s decision on disciplinary penalty is final.
To ensure that all employees are aware of the anti-corruption policy, the Company shall take the following actions:
In 2017, the Company held training in the anti-corruption policy and code of conduct to ensure employees’ compliance 8 times, as follows:
Realizing the importance of, and promotes, human right protection, Nok Air provides services to passengers regardless of their nationality, race, gender, age, language, religion, etc. and provides them with equal treatment under the principles of dignity, humanity, independence and freedom. Nok Air does not infringe on others’ rights, both legal rights and the rights that do not depend on legal provisions but on standard-based rights, which aims to ensure righteousness, fairness and justice. For example, the Company provides services for passengers who need special assistance, fair-price tickets, and compensation in the case of the Company’s failure to provide the services as required. However, this will be in compliance with relevant laws, requirements, and regulations.
Considering that employees are the Company’s key component and the most valuable assets, Nok Air has a policy to offer fair compensation in accordance with relevant laws. Valuing occupational safety, which in the end has an impact on passenger safety, the Company provides employees, supervisors and executives with enhanced relevant knowledge through safety training courses. In addition, it prepares monthly Safety Bulletin to promote safety and thoroughly communicate this to their staff. In 2017, Nok Air held training in occupational safety and health and the working environment 8 times, as follows:
Nok Air developed the Occupational Safety Manual for its staff to ensure compliance with ministerial regulations and defined the administration and management standards for occupational safety and health and the working environment. All these aimed to raise their awareness of work hazards and practice guidelines to ensure safety at work because any types of jobs involve risks of accidents due to negligence and ignorance. The main causes of accidents are related to individual actions, such as being careless, taking a shortcut in a work process, disobeying rules and regulations, and failing to wear personal safety protection equipment. Actually, these can be prevented by the staff themselves, to ensure their better health and quality of life. The Company realizes that safety will strengthen their spirit and morale, which will eventually lead to corporate success and efficiency.
Nok Air attaches great importance to the recruitment and selection process to ensure high-quality personnel well-suited to its nature of business and corporate culture. It also provides job opportunities for persons with disabilities under the intention of the Article 33 of the Person with Disabilities Empowerment Act, B.E. 2550 (2007) and the Amendment (No. 2), B.E. 2556 (2013). This aims to improve the quality of life of persons with disabilities in terms of guaranteed jobs. This will enable them to use their capabilities to generate income and rely on themselves while reducing burden on their families and society. At the same time, this will empower them to strengthen the economy of their family and country.
The Company has implemented the compensation management policy that adheres to fairness, reasonableness, and consistency with staff’s knowledge, abilities, and performance, through performance evaluation. In addition, the Company surveyed compensation of outside labor markets and companies in the same business to ensure that compensation procedure is appropriate, competitive, and attractive for new talents.
Nok Air underlines the importance of staff development by reviewing training courses to enhance the skills and capabilities of each level of staff. This is based on annually planned and designed training schedules, especially all management training courses for supervisors, junior management, and senior management. In 2017, the Company provided internal and external training for 2,226 staff, with per-head training period being 6.13 days per year on average.
Corporate communication has been continually focused on, and corporate activities have been organized all-yearround to develop and enhance bonds among staff. The activities include Nok Sanuk (Outing), Nok Khon Kai (Badminton match), Nok Krit (Singing contest), Nok Quotes (Communicating management’s ideas), Nok Rurueang (Communicationrelated knowledge), and Nok Rak Nok (Communicating bond enhancement techniques). Nok Air also has the programs “Nok Huang Yai” and “Nok Klai Chit,” which serve as channels through which staff directly communicate, share ideas, and make an inquiry with the Human Resource Department.
New staff members are provided with an orientation program and training program concerning Basic Airline Knowledge, which aims to equip them with knowledge and understanding about components of the aviation business as well as the relationships between the aviation business and industry. New staff members are exposed to actual work systems and procedures of all functions, including Flight Operations. They also have to learn about the Company’s anti-corruption policy, which aims to create their awareness of the significance of this matter.
Nok Air has provided fair treatment to the workforce with full commitment to deliver “safety, development, bonding, and communication” to all employees.
In 2017, Nok Air focused on providing high-quality, safety, and customer-satisfaction oriented services. It focused to create customer confidence by providing new-model aircrafts – Boeing 737-800 and Bombardier Q400 and engaging a world-leading aircraft maintenance expert to provide maintenance services. Consumers can be of high confidence in its internationally-recognized safety standards for production and maintenance. This aims to comply with Nok Air’s safety policy, its top-priority policy, obligation, and highest responsibility for its consumers.
Considering that aviation safety is its top priority, Nok Air has continually provided training for its pilots to ensure the highest standards. As a result, it has been certified by the Federal Aviation Administration (FAA), the most-recognized organization in aviation. Its pilots are equipped with extensive flying hours and extensive experience in flying, routes, topography, and local weather. Consumers can have complete confidence in, and trust, its high-quality personnel whenever they travel by Nok Air flights. Trained in international standards, Nok Air’s flight attendants are ready to ensure passenger safety, convenience, and smiling throughout the flight.
In addition to safety confidence, Nok Air emphasizes on services that provide customers with utmost convenience and satisfaction, including advance seat selection, in-flight snacks and beverages, and minimum baggage allowance without extra charge. It offers channels that allow convenient and quick ticket booking and payment. In case of flight delay or cancellation, passengers will be provided with prior notification via email, SMS, or telephone. Passengers who cannot be reached via these channels will be informed at the check-in counter.
Responsibility for consumers has always been one of its considerations. Nok Air has developed its service process to ensure travel flexibility and convenience. “Nok Call Home” was set up to take care of advance check-in and response to customers’ feedback and complaints. The “Nok Care” and “Nok Feedback” Programs are dedicated to receiving customer complaints, which will be analyzed to optimize services in line with consumer needs.
Being aware that it is part of environmental protection, Nok Air has searched for ways of reducing natural resource usage in the production and service processes. Nok Air has chosen New Generation Boeing 737-800, which uses ‘carbon brakes,’ an innovation that significantly reduces the aircraft weight, compared with its traditional brakes - ‘steel brakes.’ This new brake system helps to save fuel and reduces carbon dioxide emissions. Using carbon materials, which are more durable and have a longer service life than steel materials, the carbon brake can significantly shorten maintenance periods.
Nok Air also uses the NextGen Bombardier Q400 for short-haul routes. It is the only turboprop model that is accompanied with the active noise and vibration suppression (ANVS) system, which reduces noise pollution. It can decrease fuel consumption by 7% and carbon emissions by 35%. Thus, Nok Air passengers can enjoy a convenient, quiet, fast, and environmental friendly short-haul flight, exclusively offered in Thailand by Nok Air.
In addition to using the aircraft with innovation that helps to reduce natural resource usage, Nok Air has introduced the “Mobile Boarding Pass.” With this system, passengers can do online check-in via its website and mobile application, supported by various devices, e.g. iPhone, iPod Touch, iPad, Blackberry and Android devices. This significantly reduces paper consumption in the production and service processes, which promotes campaigning against global warming.
With good understanding about passengers’ service expectations, Nok Air has introduced innovations to achieve enhanced convenience and confidence of its passengers, as follows:
Value Alliance is the alliance of 8 leading best-value airlines in Asia Pacific region, comprising Cebu Pacific (including Cebgo), JEJUair, Nok Air, Nok Scoot, Scoot, Tiger Air (Singapore), Tiger Air (Australia) and Vanilla Air. The alliance accesses more than 160 destinations across Asia Pacific, covering one third of the world, with more than 176 aircraft. This new route connection will strengthen the market expansion to other areas. With only a single step of reservation, the alliance introduces new dimension of travel and full service, which will enhance the passengers’ experience.
In this collaboration, members share routes to create value and increase travel options, which connect the routes in Southeast Asia, North Asia and Australia and facilitate the passengers in travelling.
Passengers may select flights and reserve airline tickets directly on the website of each airline. They can book a seat of one airline to fly to the destination of other member airlines. The system will select the best flight from all airlines. The advanced technology developed by Air Black Box (ABB), top multi-carrier booking system, connected all flights in only one transaction. This service will offer more choices of destinations and the passengers of each airline will enjoy more convenience.
Nok Air Plc., together with Thaicom Plc., offers high-speed broadband internet connectivity via onboard WiFi so that the passengers can use 3G internet and enjoy the entertainment. This first inflight satellite communication in Asia Pacific makes sure that the passengers stay connected even 35,000 feet above the ground.
Nok Air introduces mobile application as a new alternative to help the passengers reserve the ticket and manage booking. Working on any operation system (iOS and Android), this paperless system can alleviate the global warming. The passengers can download the application to enjoy the following service by Nok Air anytime anywhere:
This service, available at Central Airport Plaza, facilitates all passengers who fly from Chiang Mai to other destinations. Instead of waiting for boarding at the airport, they can check in and shop high-quality products. All they need to do is simply bringing citizen identification card and confirmation number, together with luggage, to “Nok Air Check & Shop” between one and two hours before the departure time. The shop, located on G floor of Central Airport Plaza, will issue the boarding pass one hour before departure time. It will also arrange shuttle bus to take the passengers to the airport.
Nok Air recognizes the importance of business conduct with social responsibility. It also has good intention to take part in community and social development, especially children development. That is because the company is aware that they will become the qualified citizen in the future. As a result, Nok Air comes up with tangible community and social development plans under four topics, namely Sharing Nok, Learning Nok, Visionary Nok and Delighted Nok, as a guideline for its activities every year.
In 2017, Nok Air implemented the following projects:
Recognizing the importance of children’s learning and education, Nok Air initiated NOK Library project. It aimed to build Ban Din library as the children’s source of knowledge. Moreover, Nok Air cultivated a reading habit among children in the communities or schools in remote areas and encouraged them to constructively use their spare time. During implementation, Nok Air allowed the interested people to take part in this project. These people must have the qualifications that met the company’s requirements. They must be responsible for the communities or schools in remote areas, which were the target for improving the children’s education. They should be able to stay with the project until it is complete. The fully qualified people must submit “NOK Library” plan for Nok Air’s consideration. If the project was selected, Nok Air would build a library and subsidize all expenses, including equipment and materials necessary for the learning, education and way of life of children in remote area.
Building Ban Din library will not only boost the collaboration between Nok volunteers and local children and residents but also encourage them to take pride in the project together. They first started with finding the natural materials available in local areas, taking time learning, and making effort together. This library therefore had a great sentimental value for local youth and Nok Air. In 2017, Nok Air helped build the library in Jo Ma Lo Lue La Learning Center, South Samerng sub-district, Chiang Mai province, and Rang Mai Library, Prao district, Chiang Mai province. Moreover, it painted Ban Mae Wan School, Doi Saked district, Chiang Mai province, and Chaeng Koo Ruang School, Prao district, Chiang Mai province.
Visionary Nok has key objective to encourage children in remote areas to appreciate and cherish nature, starting from the surrounding nature in their communities. The project opened their view by letting them experience the nature in further areas. In 2017, Nok Air implemented Visionary Nok projects as below:
Delighted Nok aims to promote Buddhist activities. The project helps foster moral and ethics in children by allowing them to study the principle and follow the Buddhist path. Nok Air is well aware that children are the root of society. With great care and nurture, these children will become the driving force that makes the society a better place in the future. The company therefore educated them on Buddhism to make sure that they not only learn and correctly understand Buddhist practice but also let dharma guide their life. As a result, during school break, Nok Air offered complimentary air tickets to children who attended “Novice Ordination Project”, joined the ordination ceremony in April 2017 at the shrine of Rama 9 Golden Jubilee Temple, and stayed at King Rama 9 Meditation Center.
In 2017, Nok Air did not conduct any business that affected social responsibility.
|NOK Gives Life Project|
“Nok Gives Life: 400 Hearts can save One Life” project was initiated with an intention of Nok Air employees to thank Thai society for their support. Having continued for 10 consecutive years, the project is aimed at raising funds for the children with Heart Disease Foundation under the patronage of H.R.H. Princess Galyani Vadhana Krom Luang Naradhiwas Rajanagarindra. Interested person could buy the “Nok Gives Life” key chain at 70 baht a piece where all sales proceeds went to the Foundation with no expense deduction. In 2015, Nok Air presented 3,000,000 baht to the Foundation to support their operations.
|View VDO 1 View VDO 2 View VDO 3|
|Ride for Life Project|
In 2016, “Nok Air Ride For Life” enhances the “Nok Gives Life” Project. This activity adds into a lifestyle of healthy trends. This activity aims to raise money for charity to support The Cardiac Children Foundation of Thailand. Everyone can join the activity, not only a biker who can register to be a representative of this donation by cycling but also a pledger who can ‘pledge’ a biker to ride for them. Let’s share this to your friends and family to be part of helping the cardiac children to have a better life.
|Ride for Life|
|Nok Rien Roo (Learning)|
Nok Air understands that learning and education are very important to young people and initiated the “NOK Library” project to build earth library in community and schools in remote areas. The library serves as a center for young people to learn and embrace reading habit to their own while spending free time in a good way
The construction of the earth library is cooperation between volunteers from Nok Air and community, which created strong bonding and close relationship among participants. The volunteers have to work together in finding natural materials available in the local areas to build the library together. Throughout this process, participants learn new things together and work together. Although this process requires a lot of efforts, it saves a lot of time and expenses on raw materials. The earth library therefore has very high emotional value for young people and their community as well as volunteers from Nok Air.
|Nok Mong Klai (Vision)|
The main objective of Nok Mong Klai is to encourage young people in remote areas to be aware of the importance of the nature and take action to protect the nature. To begin with, young people are given opportunity to experience the nature out of their community, which opens up their perception about the nature.
|Nok Mong Klai Season 1/2014 Nok Mong Klai Season 2/2015|